Our slogan encourages consumers to "blow of steam" - to come to a state of equilibrium that can be disturbed by smoking cigarettes.
If you have ever faced this state, you know what a challenge it is.
Everything around you is tormenting and scrawling. You "boil" over every little thing. Snap at loved ones. You can pretty much forget about productive, creative work.
Everyone around is doing everything wrong. It would be great if all this could be approached at from a diferent angle.
Pure gives consumers that opportunity.
We neither flirt with a young audience or try to create a subculture brand. All our representatives strictly adhere to national rules and regulations. But even that's not the point.
It is crucial for us that Pure is a way of switching and in no case a place for someone (especially someone young) to get acquainted with nicotine.
For our partners and us, this also means that the product is better protected in terms of PR and GR.
We do not tease customers and regulatory authorities with bright and shiny packaging, even in those territories where, according to the law, we could behave that way.
Unfortunately, nicotine begins to interact with oxygen very quickly.
Oxidised nicotine (besides losing its properties) is a carcinogenic.
That's why our scientists had the task of coming up with a way for nicotine where not to react with oxygen.
In partnership with the Swiss company Alchem, we succeeded in finding this solution. We called this technology Pure Encaps™.
It is our principal not to use salt nicotine, but only freebase nicotine.
ACTIVE COMPONENT ENCAPSULATED INTO SPECIAL MICROGRANULES COME INTO REACTION ONLY DURING CONSUMPTION
We did not compromise and encapsulated specifically freebase nicotine.
Thanks also to Pure Encaps™, our nicotine pouches (up to 20 mg per pouch) begin delivering the active ingredient very quickly. This allows us to reduce the weight of the pouch compared to the competitors.
This means that the pouch will cause less discomfort to you and will be less noticeable to others.
Usually the efect occurs in 2-3 minutes. This is significantly faster than the average category. Besides, nicotine in this state does not smell.
While we are preparing to launch our own production, the Swiss company Alchem supplies us with pharmaceutical nicotine.
The experience of launching in European markets shows: just a month after the launch, Nicton Pure accounted for more than 50% of the sales of all brands of nicotine pouches at a particular outlet.
The launch experience at all points showed a break-even point - from the first month since the launch of the project.
Average profit indicator: £1000/month for every 100,000 of the population
Nicton provides unprecedented conditions for nicotine-containing products:
DISTRIBUTOR MARGIN: 40%
OR MORE. SALES POINT MARGIN: 40%
Partnering with us will guarantee you market leadership in everything that has to do with the growing Harm Reduction Products category.
You will be the first to know about our new products.
And you will have priority to launch new brands in our innovative product portfolio.